From University Affairs:
Making sure your digital brand aligns with your research and personality is key when applying to jobs.
Amy Elder, director of Career Services at Brock University, speaks about the importance of having a social media presence.
Whether you are looking for non-academic or academic employment, your digital brand will help show potential employers what kind of person you are. So be careful as to what you choose to put on the Internet, because employers are increasing their use of social media when looking at potential employees.